Helping ambitious companies build what culture will care about tomorrow. We turn value shifts into new demand — through strategy, creativity and community.
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VERNISSAGE
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As part of our commitment to building worlds at people want to belong to, we at Max & Doris curated an art vernissage that brought together more than 600 leading figures from business, culture, and the creative industries. The exhibition showcased a new wave of international artists — emerging talents with exhibitions in New York, Shanghai, and Tokyo.
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SPRINGER
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As the lead agency for the organic bakery chain Springer, Max & Doris is responsible for the brand’s entire communication ecosystem. We developed the brand and communication strategy, repositioned the brand, led the rebrand, redesigned the packaging, and built a cross-media, social-first approach that we continuously bring to life across all channels. Springer is a seventh-generation organic bakery with eight locations across Northern Germany, celebrated for its artisanal and ethically produced baked goods. The bakery also supplies prestigious luxury hotels such as the Hotel Vier Jahreszeiten in Hamburg — so chances are, even Taylor Swift has already tasted their pastries.
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OYESS MOMENTS
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With OYESS Moments, we launched the brand as a Community-First initiative — and it has grown into one of the strongest brand communities in the beauty space: a self-organized Wellness & Self-Care Club that drives OYESS’ rapid growth. From day one, the brand was built through real people and real connection.
Today, the community includes more than 4,000 opinion leaders across the DACH region. The love for the brand runs deep — friendships have formed, and members actively create and share content for the community and its products entirely on their own, without any incentives.
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OYESS
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As the lead agency for the global beauty startup OYESS, Max & Doris is responsible for the brand’s entire communication ecosystem. We defined the brand and communication strategy, repositioned the brand, led the global rebrand, redesigned the packaging, and built a cross-media, social-first approach that we continuously bring to life across all channels. OYESS is a global beauty startup available in over 30 countries, with strong distribution across major retailers including dm, Rossmann, Müller, Globus, and Budni. The brand is experiencing rapid growth and is evolving into a powerful skincare lifestyle powerhouse.
